New Classes
How to Attract the Right Customers to your Website and Motivate Them to Buy
Find the niche that gives you a competitive advantage in Google! This class gives you what you need to know about keyword tools, analytics and search optimization techniques to make your site more effective as a marketing tool.
Taught by: Martin Brossman
The focus is on making your website more visible to customers who are searching online for your product or services, plus methods for identifying the current words people are using to search with. Learn how to write and set up your website for increased response; ways to build an e-mail list to create an ethical and attractive email campaign; how to identify trends that are related to your business and how to apply the analysis to help convert website visits into phone calls and sales!
Growing Your Business with Social Media–the New Competitive Advantage
A basic overview of Facebook, LinkedIn, Twitter, InSide Area Codes, YouTube , blogging and free online directories.
Taught by: Martin Brossman
Build your solid reputation on the Web now, and it will be hard for your competition to catch up with you in the future! This class will show you how to successfully align your marketing mission with Social Media platforms and online Reputation Management to help your business prosper and compete, even on a limited budget. You will learn effective techniques for creating and managing the transparent public conversation that exists for every business and business owner on the Web.
It includes:
▪ analyzing and tracking your Web presence
▪ using the Web to stay closer to your clients and enhance customer loyalty
▪ understanding transparency for building a positive, earned reputation with target clients ▪maximizing your online presence with free directory listings
▪ managing Social Media and how to handle it with limited time and finite resources
Increasing Customer Connections with Facebook
With over 400 million Facebook users—and 50% checking in once a day– you have an opportunity to gain a true competitive advantage with only an investment of time. Where do you find the time? By reclaiming some of the hours you spend making money to pay for advertising and using them to stay strategically connected to your current and future customers. right where they hang out, online
Taught by: Martin Brossman
This class will help you enhance your exposure on the web and create a strong Facebook presence which can lead to added business from your customers’ friends and acquaintances. Learn the best direction and how to avoid damaging your brand by inappropriate use of Facebook or delegating it without understanding enough to know if your impact is positive or negative.
It includes:
▪ The appropriate use of a personal profile and business page
▪ Strategy for increasing involvement and the reach of your business
▪ How to build and use a business page that can be seen by Google
▪ Protecting your privacy while enhancing your business exposure
▪ How to generate relevant content for your page
▪ Utilizing the mention feature to enhance your reach
▪ Reputation management and how to handle challenges
Mastering LinkedIn for Sustainable Business Results
LinkedIn.com is a powerful on-line business networking resource based on the idea of “6 degrees of separation.” It has a growing global community of more than 70 million. You can utilize it to stay informed about your field, find contacts, get information and increase your positive online identity.
Taught by: Martin Brossman
The time to network on LinkedIn is now—it’s a golden opportunity to build a contact base that will aid you in the future, especially when a job hunt arises. This class will illustrate the deep benefits of global and local networking through this one-of-a-kind business platform. Your customer want to “pre-screen” you before they trust you with their hard earned money and these tools give them a way to do that.
You will receive a good working knowledge of LinkedIn for increasing your business, your sales, and advancing your career. Many of us already have busy lives and we will show you how to get the maximum benefit without spending a lot of time on the web.
You will learn the multi-faceted applications of LinkedIn, including:
▪ Being easily found by your prospects and your customers
▪ Making it easier for others to refer you
▪ Building relationships inside your prospect’s company
▪ Directly reaching the people you can help in an appropriate way
▪ Getting yourself in front of people who make a difference
Twitter –the Surprising Tool for Enhancing Your Business
Micro-Blogs like Twitter are another way to stay closely connected to your customers, friends and fans. Twitter has been extensively used in political campaigns and provides a tool to give real time data about how people think. Its interactive quality gives it growing importance in the new world where traditional “interruption advertising” is gaining less and less attention.
Taught by: Martin Brossman
Applications of Twitter have included: learning about real time weather disasters with newer information than the news; finding the right people and being able to understand more about them than their own website; gaining real time answers from a larger number of people; enhancing viral marketing; and learning about small problems related to a business before they become bigger ones. Many creative uses can be found daily. Join us to understand this important component of the Social Media / Web 2.0 world explained in plain English, including the new terms related to this topic.
Learn to use Twitter as a communication tool to:
- build your brand
- enhance your reputation
- increase connection to your customers
- expand your web presence
- generate valuable content to attract Google and your prospects
You’ll also learn:
- the simple steps to set up your Twitter account
- the difference between a public message and a personal message
- the steps to customizing your profile and settings
- the power of 140 character messages
- the magic of “#” in Twitterland
- Twitter etiquette
- how Twitter relates to Facebook, LinkedIn and other social networking sites
- how to distinguish between the noise and items of value
- how to determine who is following you
Create your own Professional Website in WordPress
How to build a website that you can easily manage!
Developed by: Martin Brossman, Andrew Hill and Michelle Gower
For under $100 a year you can have a professional website using the user-friendly web software of WordPress. WordPress is the leading open-source (free) content management platform that is both a website and blog. It enables you to insert the original content and make ongoing changes to the content on your own. We will show you how to make your site easy for Google to find.
This class gives you the details for securing your domain name, choosing a graphics theme, and step-by-step guidance for building your site. Students have access to instructional videos to support and add to the class instruction. You will also receive a list of recommended themes, plug-ins and widgets that allow you to customize and enhance your website.
