Social Media and Social Networking for Business
Marketing Your Business with Social Media and Free Online Resources
Taught by: Martin Brossman
Get to know the newest Web tools for promoting your business and how to interact effectively with current and prospective customers online. This detailed overview includes important strategies for Facebook, Twitter, and LinkedIn, the powerful business networking resource. Also discover the value of free online directories and alliance building through local networks like InsideAreaCodes.com, and how to increase your Web presence with blogs.
The Top Social Media and Social Networking Training
Social networking for business (consider teaming with your Chamber of Commerce to offer this course)
Taught by: Martin Brossman
Who you are on the web beyond your website is becoming more critical for continued business success. This training offers real world practical advice in how to use Social Media and on-line business tools to enhance your business, improve your brand, stay closer to your customers, and be prepared for customer problems on-line. Some of the resources featured in this training include: Linkedin, Facebook (both business and persona), Twitter, YouTube, online press releases and blogging.
Facebook for Business
Taught by: By Martin Brossman
Increase your business and retention of customers by learning the proper business use of Facebook. Having a dynamic Facebook profile can enhance your existing effective marketing and put you ahead of the competition. Learn to create a great Profile and business Page that builds strong customer connections through text, photos and video. Understand Social Media etiquette and techniques for managing your online presence. You will also learn how Facebook relates to Linkedin, Twitter and InsideAreaCodes.
Plus, how to use Facebook statistics and an intro to Facebook pay-per-click. A website alone isn’t enough anymore—put some Social Media power to work for you!
Facebook for Business and Other Free Marketing Tools
Building Your Business, Your Brand and Customer Loyalty
Taught by: Martin Brossman
Learn to utilize Facebook as a tool for staying closer to existing customers and attracting new customers. This class will include how to interact in a way that leads to more business, and how to track your success. Facebook is one of many free resources on the Web which, if used properly, can help increase business. Discover how to protect your privacy while building your business with tools that help earn customer trust faster. Learn how to use local directories to your advantage, how to gain more on-line positive reviews for your customers to see, and basic reputation management. This class will include how to monitor your competition and how you are spoken of on the Web. Basics of Twitter and LinkedIn, blogs and videos are included and how it relates to both your business and your Facebook page. As a bonus, affordable paid ads will be explained to help you target your niche. Bonus: Web-based support resources are included for class participants.
Facebook and Social Networking to Enhance Your Business
Taught by: Martin Brossman
Facebook and Social Networking to Enhance Your Business:
Adding the power of social networking can make your business more visible on the internet, help develop lasting client relationships, and attract new customers where they look for you—online! Having a dynamic Facebook profile is a current strategy for expanding your marketing and moving you ahead of the competition.
Learn to create a great Facebook Profile and business Page that builds strong customer connections through text, photos and video, plus how to use Facebook statistics and pay-per-click. Also learn how Facebook relates to Linkedin, Twitter, You Tube and InsideAreaCodes, with an introduction to these popular social networking sites. Included in the class are basic online etiquette techniques and how to develop a positive online presence.
Blogging and Twitter for Business
Business Applications of Twitter, Micro-blogging & Blogs to Attract & Keep Customers
Taught by: Martin Brossman
This class will focus on how to effectively use blogs, get them found and have them build your reputation. You will also learn the proper use of Twitter in relationship to blogs and Facebook for business. Come away with methods for tracking your success and targeting your audience.
Recommended prerequisite: Facebook for Business
Using Free Web Resources to Reach Customers
Taught by: Martin Brossman
Building on Facebook for Business, Blogging and Twitter, this class adds how to use many other free on-line resources and reputation management tools–Including YouTube, on-line directories, inSideAreaCodes.com, Linkedin and many more. We will also cover reputation management and how to address issues when they come up.
Recommended prerequisite(s): Facebook for Business, Blogging and Twitter for Business
Creating your own Website in WordPress
How to build a website that you can easily manage!
Taught by: Martin Brossman and Andrew Hill
For under $100 you can create a professional website using the user-friendly web software of WordPress. Best of all, it is a content management program which enables you to insert the original copy and make ongoing changes to the content on your own.
This class gives you the details for securing your domain name, choosing a graphics theme, and step-by-step guidance for building your site. Students have access to instructional videos to support and add to the class instruction.
